ABU DHABI: The “Invest in the Emirates” campaign has broadened its global presence with eye-catching outdoor advertisements in major cities like Cannes, Zurich, New York, London, and Paris. The goal of this campaign is to position the UAE as a top destination for investment, showcasing its ideal environment for economic growth and innovation.
Also read: Japanese researchers identify proteins for burning fat
With 754 billboards strategically located in key global hubs, the campaign aims to generate over 200 million impressions. These advertisements highlight the UAE’s status as a global economic center, promoting its business-friendly environment, which includes complete tax exemptions, 100% foreign ownership, and a flexible legal framework that supports innovation.
One of the campaign’s highlights was its presence at the 2024 Paris Olympics, featuring 365 billboards in metro stations, reaching over 80 million people worldwide. This leveraged a prestigious global event to showcase the UAE’s investment potential and reaffirm its status as an economic leader.
Also read: Fussy eating in kids is due to genetic, study says
In London, the campaign took a futuristic turn with moving billboards on buses, displaying messages like “The UAE is launching flying taxis in 2026.” This illustrates the UAE’s commitment to smart transportation innovations, inviting investors to join its future initiatives.
The campaign also made waves during the 2024 F.A. Community Shield match between Manchester United and Manchester City, with advertisements reaching a record audience of 223.7 million viewers.
Additionally, the campaign was featured prominently at the Cannes Lions Festival of Creativity, attracting the attention of top creative professionals and positioning the UAE as a hub for innovation.
Also read: UNICEF warns of danger of current escalation on Lebanon’s children
The reach of the campaign extended to major airports in Zurich, Geneva, Munich, New York, and Heathrow, coinciding with the United Nations General Assembly. This strategic placement ensured that the UAE’s message reached influential global business and political leaders, reinforcing its investment appeal.
