ABU DHABI: The third edition of the Global Media Congress 2024 (GMC) kicked off today at the Abu Dhabi National Exhibition Centre (ADNEC). The event will run for three days, bringing together global media leaders, experts, and innovators to discuss the latest industry trends and opportunities.

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Organised by ADNEC Group in collaboration with the Emirates News Agency (WAM), the congress serves as a platform for redefining media’s role in a rapidly changing world. It focuses on creating innovative content that highlights the UAE’s achievements while supporting the leadership’s vision of a sustainable and diverse media economy.

The event is more than just a networking hub; it aims to boost international collaboration in the media sector. By fostering the exchange of global best practices, the congress seeks to build strategic partnerships that will shape the industry’s future.

Youth empowerment is a key theme this year, as the congress underscores the importance of involving young talent in the media landscape. By encouraging innovation and creativity, it aims to equip the next generation to drive the industry forward.

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Attendees can expect panel discussions, workshops, and exhibitions showcasing cutting-edge technologies and forward-thinking strategies. GMC 2024 reaffirms Abu Dhabi’s position as a global media hub and reflects the UAE’s commitment to staying ahead in an evolving media landscape.

As the media industry navigates rapid digital transformation, events like GMC are crucial for fostering innovation, collaboration, and sustainable growth.