DUBAI: Dubai has shattered its tourism records, welcoming 18.72 million international visitors in 2024, a 9% increase from 2023. This milestone cements the city’s position as a top global destination for leisure and business.
H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum highlighted that this growth aligns with Dubai’s Economic Agenda D33, aimed at doubling the city’s economy by 2033. He credited Dubai’s strong infrastructure, global connectivity, and public-private sector collaboration for this success.
Helal Saeed Almarri, Director-General of the Dubai Department of Economy and Tourism (DET), noted that Dubai’s tourism performance reflects its ability to navigate global challenges. He stressed that ongoing investments in hospitality, infrastructure, and market expansion will drive sustained growth.
Dubai’s hotel sector played a key role, with occupancy rates rising to 78.2%, driven by new luxury openings such as One&Only One Za’abeel and The Lana. The city’s 154,016 hotel rooms ensured it remained competitive with global counterparts like London and New York.
Regional visitor growth was strongest from North East & South East Asia (+24%), Africa (+20%), and Eastern Europe (+16%). Major events like GITEX Global and Dubai Shopping Festival also attracted international crowds.
Strategic global campaigns, partnerships with major brands, and celebrity endorsements, including Bollywood and K-pop stars, helped fuel Dubai’s tourism boom. Dubai’s recognition as a top city for safety, cleanliness, and remote work further strengthened its global appeal.
With plans to expand Al Maktoum International Airport and further enhance tourism offerings, Dubai is set to continue its record-breaking streak into 2025 and beyond.
