The grand opening positions Tanishq as a landmark destination for luxury jewellery in the UAE, while reinforcing the brand’s legacy of trust, quality and exceptionally known experience and designs.

Dubai: Tanishq, India’s leading jewellery brand, has launched its flagship boutique in Dubai Gold Souk Extension, marking a significant milestone. Spanning 5,000 sq. ft., it is Tanishq’s largest showroom in the UAE, offering over 10,000 jewellery designs, including bespoke bridal pieces and everyday elegance.

This thirteenth GCC outlet seamlessly blends Tanishq’s Indian heritage with Dubai’s cosmopolitan luxury market. Located in the City of Gold, the boutique provides a world-class shopping experience with its diverse collection and personalised services.

Kuruvila Markose, CEO – International Business, Titan Company, said, “This boutique reaffirms our commitment to the UAE’s dynamic market. We offer unmatched craftsmanship and a luxurious experience for our esteemed customers.”

Dubai’s tax-free shopping environment and international visitor influx make it a prime location for Tanishq’s premium designs. The boutique caters to a multicultural clientele, employing a multilingual team fluent in over 25 languages to ensure inclusivity.

At the launch of the Tanishq store, The Brew News managing editor Shaneer N Siddiqui, interviewed Revathi Kant, Senior Vice President and Chief Design Officer of Tanishq. She shared insights into the brand’s design philosophy and how Tanishq blends Indian ethos with global appeal to capture and cater to the international market.

The Brew News: Tanishq is synonymous with Indian design. How are you breaking this perception in international markets?

Revathi Kant: Tanishq celebrates its Indian heritage while catering to global tastes. We proudly embrace our Indian roots, backed by Tata’s legacy of trust and innovation. When entering a new geography like the UAE, we tailor our designs to suit local preferences. For instance, in Dubai’s Gold Souk, our collection appeals to tourists and global buyers by blending Indian artistry with international aesthetics.

TBN: How does Tanishq differentiate its offerings in such a competitive market?

RK: Competition drives innovation. Our focus is always on the consumer—understanding their preferences, lifestyles, and needs. We craft jewellery with unique stories, blending design, technique, and quality. For instance, we incorporate global trends while honouring regional traditions, such as creating modern designs inspired by Kerala’s Onam festival.

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TBN: Given Dubai’s diverse population, how do you address varied consumer preferences?

RK: Dubai’s multicultural audience seeks a mix of styles. Many prefer contemporary, minimalist jewellery, regardless of their origin. We cater to these preferences while also offering traditional designs for special occasions. This strategy ensures our jewellery appeals to a broad spectrum, from Indian diaspora to Emirati customers.

TBN: Can you elaborate on the role of Tanishq’s sub-brands like Mia in UAE stores?

RK: Our Dubai flagship is a melting pot of offerings. While Mia caters to younger, working consumers with affordable, lightweight designs, we also showcase high-value bridal and diamond collections. This diverse range ensures we meet the needs of every customer segment.

TBN: How is Titan expanding in watches and accessories amidst global competition?

RK: Titan’s strengths lie in unique innovations, like our ultra-slim Edge watches or modular travel jewellery. Our designs often incorporate Arabic elements, such as the eight-pointed star or falcon motifs, to connect with the region’s culture.

TBN: Any upcoming initiatives of Tanishq in UAE to address the Emirati customers?

RK: We’re collaborating with local designers to deepen our understanding of the market. Future collections will reflect Dubai’s vibrant culture while staying true to Tanishq’s ethos of exceptional craftsmanship and storytelling.

Revathi Nair added that this flagship sore of Tanishq offerings include traditional gold pieces, contemporary diamond jewellery, and customisable designs, appealing to diverse tastes. Whether a tourist or local, customers can enjoy an immersive shopping journey that exceeds expectations.

Tanishq continues to elevate the jewellery industry with its dedication to quality, innovation, and customer service. The Dubai flagship marks another step in its global expansion, setting a new benchmark in luxury retail.