Snapchat users can now virtually try on eyewear using augmented reality technology

San Francisco: Snapchat has announced its partnership with Amazon for its augmented reality-powered Virtual Try-On shopping experience that will offer Snapchat users the ability to digitally try on eyewear styles from a range of popular brands.

Numerous new Shopping Lenses in categories like sunglasses, reading glasses, and seasonal glasses will be made available as part of the launch. Snapchat AR Amazon Shopping Experience Snapchat AR Amazon Shopping Experience

“With the combined innovation and technology between Snap and Amazon, we are unlocking exciting and fun new try-on experiences for hundreds of millions of Snapchatters,” Ben Schwerin, SVP of Partnerships at Snap said.

The AR Shopping Lenses on Snapchat have been used over 5 billion times by 250 million users over the past year.

Amazon created an AR shopping experience for its customers using Snap’s self-service creation system, Lens Web Builder, which was able to use Amazon’s existing 3D models for scalable AR assets, according to the report.

Moreover, if the price of the Amazon product changes or an item goes out of stock, the Lenses will be automatically updated in real-time, notes Snap.

Snap users can access the new Amazon AR shopping feature through the @amazonfashion public profile on the Snapchat app, Snap’s Lens Explorer, the new “Dress-Up” tab featuring AR shopping experiences, or the Snap Camera Lens Carousel.#

About Snap Inc.

Snap Inc. is a technology company.

We believe the camera presents the greatest opportunity to improve the way people live and communicate.

We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. Snapchat is an American multimedia instant messaging app and service developed by Snap Inc., originally Snapchat Inc. One of the principal features of Snapchat is that pictures and messages are usually only available for a short time before they become inaccessible to their recipients.

Source: Agencies