Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
post

Slurrp Farm — A startup that aims to make children’s snacks healthier

Thu 02 Dec 2021    
EcoBalance
| 2 min read

As childhood obesity continues to escalate in the UAE, a recent survey conducted by the Ministry of Health and Prevention in collaboration with the Ministry of Education and Abu Dhabi Public Health Centre, showing that 46% of children were physically less active than before the COVID-19 pandemic, Indian children’s food startup Slurrp Farm is all set to expand its footprint in the region and bring healthy, yummy, and natural snack and mealtime options for young children and their parents. 

Starting in India in 2016, Slurrp Farm was born when co-founders Meghana Narayan and Shauravi Malik become mothers themselves and noticed a sizeable gap in the children’s food market. Unable to find high-quality, nutritious food options for their children, the duo took matters into their own hands — extensive market research, R&D, and some introspection showed them that the answers lay in their grandmothers’ kitchens. They dug deep into recipes their grandmothers favoured and revisited superfood ingredients such as millets and found ways to make them tasty. 

Speaking about the brand’s expansion in the UAE, Slurrp Farm co-founders, Meghana Narayan and Shauravi Malik said, “The UAE’s efforts and consistent contribution across all sectors, whether it is business, technology, education has been unmatched. The UAE has achieved significant milestones over the years and

is certainly poised for more phenomenal growth. Moreover, the increasing economic opportunities in the region have given rise to a number of families from across the world making it their home —  this increasing population is a key driver for the baby and children’s food market. Added to this is the universal concern of parents to feed their children food that is nutritious and wholesome, while at the same time convenient for them to prepare in the midst of their busy schedules. We are proud to be retailing in the country and look forward to growing our presence here as the nation itself goes from strength to strength.”

Slurrp Farm’s top selling item in the UAE is the flavoured puffs, perfect for on-the-go snacks and packed lunches.

Slurrp Farm is committed to being a force for good and focused on building a business that has a positive impact on the planet. This belief drives everything the brand does, from the choice of climate smart grains such as millets which form the core of the product portfolio to the packaging choices, with every Slurrp Farm pouch being fully recyclable

Source: Supplied


Leave a Reply