UAE/KSA: NielsenIQ (NIQ), a global leader in consumer intelligence, has released its Consumer Tech Industry Trends 2025 report, outlining key growth drivers for the UAE and Saudi Arabia (KSA). The report forecasts global Consumer Tech & Durables sales to hit $1.29 trillion, fuelled by emerging markets and innovation.

The Middle East, particularly UAE and KSA, is at the forefront of this surge. With a projected MEA market value of USD 68B and a 2% growth rate, both countries are emerging as priority markets for premium smartphones, TVs, and laptops.

In the UAE, tech demand is rising due to high-income expatriates returning from Russia and tourists purchasing portable gadgets. In KSA, the gaming PC and accessories sector continues its upward trend, propelled by e-sports culture and national interest in gaming.

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A key trend in 2025 is the rising popularity of AI-powered smartphones. Phones with AI processors now account for 32% of total revenue in MEA, with foldables gaining momentum in Egypt and Saudi Arabia.

Consumer expectations are evolving. “To succeed, manufacturers must offer practical, tech-forward solutions that resonate with values and lifestyles,” said Andrey Dvoychenkov, NIQ GM for APP. “Experience-focused innovation is key.”

Generational preferences are shaping tech consumption. Gen Z (18–27) is the most tech-forward group—48% use wearable tech with autonomous features versus 31% of Gen X (44–59). Additionally, 46% of Gen Z uses AI to enhance daily decision-making, compared to just 34% of Gen X.

As tech adoption accelerates, particularly among Gen Z, NIQ’s report provides vital insights for brands to innovate, differentiate, and connect with evolving consumer personas in 2025 and beyond.

Download the full report to explore consumer tech’s most promising sectors and strategic imperatives.