Fitness Flash Mob and sports brands encouraged residents to join the Dubai Fitness Challenge

Dubai: As the official health and wellness partner of the Dubai Fitness Challenge, Fitbit organized an energetic group fitness activation at the City Centre Deira in association with the Dubai Festival and Retail establishment to help raise awareness and participation for the sixth edition of the 30×30 challenge.

Fitbit, now a part of the Google family, has returned as the Official Health and Wellness Partner of the sixth edition of Dubai Fitness Challenge (DFC) 2022, which will include a month-long calendar of physical events, sports, and health and wellness activities that will take place across the city from this weekend – October 29 – November 27 2022.

Fitbit is calling on the residents of Dubai to take part in the Dubai Fitness Challenge and to incorporate at least 30 minutes of fitness activity into their daily routine. To kick off this year’s edition with a thump, Fitbit organized a ‘Fitness Flash Mob’ at City Centre Deira in the heart of Dubai in association with DANS ME – a Dubai-based multi-purpose dance school that teaches established dance forms and dance for fitness purposes. The specially curated ‘Fitness Flash Mob’ included a variety of different fitness routines such as Zumba, aerobics and power bhangra and comprised over 100 dancers from xx nationalities who energized and encouraged fellow mall-goers to join in and kick start their fitness and wellness journeys. The entire dance crew from DANS ME that participated in the fitness flash mob, were wearing the newly launched Fitbit Inspire 3 fitness tracker, and have been using the wearable to track their fitness activity.

Commenting on the Fitness Flash Mob, Prateek Kewalramani, Head of Marketing, Fitbit – MEA at Google said, “As a part of our partnership with DFC this year, we are introducing a multi-level fitness area at the Kite Beach Fitness Village where each floor will be dedicated to different styles of fitness including the popular Fitbit Rebounder. This DFC, we would like to encourage residents to try out different forms of fitness routines such as dance fitness and provide the required guidance and motivation to successfully hit the 30 minutes activity goal each day.”

Counting down to the beginning of the Dubai Fitness challenge? Figuring out how to squeeze in that workout? How often have you skipped a workout because you did not carry your gym bag? Got late for a session because it took time to change? Sounds familiar?

Iron Tribe, a young UAE-born athleisure wear brand promises power-packed versatility with its fresh vibes and minimalist style.

It was imagined for the “social” athlete: the millennial urbanite who wants to save time and create a look that can take them from yoga to after hours.

Launched in 2019, Iron Tribe is now bringing its latest collection and first venture into women’s apparel with Resurge.

Resurge is inspired by the re-entry into the new world we face post-covid. The Founder Raj Pagarani realised that there was an entire workforce that no longer needed to be constricted to high street fashion that was not functional.

“Spending patterns have transformed drastically in the 2020s. We have witnessed an uplift in self-introspection and self-care. While workplaces are opening up I do believe that work/life balance will remain a priority for consumers across the nation. Prioritising health, wellness and truly investing in statement clothing.” explains Pagarani.

With cool crisp pastel hues, the collection is devised to withstand the city’s heat. All the clothing is designed to be able to mix and match to create a look to take you through the day.

However – Iron Tribe clearly stands out of the crowd because beyond comfort – it statement pieces that exude confidence. The Resurge range includes crop tops, shorts, leggings, sports bras and tank tops for women and shorts, vests and t-shirts for men. Fitness Flash Mob Dubai Fitness Challenge Fitness Flash Mob Dubai Fitness Challenge

Check out Iron Tribe’s latest collection exclusively on www.irontribe.co

Iron Tribe started out as a men’s wear athleisure brand quickly selling out its pioneer collection Origins. Earlier this year Iron Tribe dropped the Carbon collection, which is entirely designed and manufactured in UAE. The limited edition menswear drop is a reflection of its name- dark and strong. A play of ribbed texture, minimal contemporary design, and soft moisture-wicking fabrics make it faultless in its transition from day to night.

To find out more on how to get involved in the Dubai Fitness Challenge 2022, visit: www.dubaifitnesschallenge.com.