Jan 25 2025
Offering a premium, seamless experience with advanced technology and unmatched warranty, Jetour continues to redefine luxury and accessibility in the UAE automotive market
Dubai: Elite Group Holding, the exclusive partner of Jetour UAE, announced a milestone in its partnership with the brand: the grand opening of the first-ever Jetour flagship showroom in the Middle East, located in the heart of Deira, Dubai. Designed to offer a luxurious and immersive experience, this highly anticipated showroom underscores the brand’s commitment to accessibility and innovation, making world-class SUVs more accessible to Jetour enthusiasts in the region.
The flagship Deira showroom is a key milestone in Jetour’s UAE expansion, serving as the brand’s third location in the Emirates, with more locations planned for 2025. This sophisticated space offers visitors the opportunity to explore Jetour’s premium SUV lineup, experience personalised service, and discover what sets the brand apart.
As part of the launch celebration, Jetour unveiled the all-new Jetour X50, the brand’s first-ever premium compact SUV, built to redefine the driving experience. Feature-packed and loaded with advanced technology, stylish interiors, and a dynamic design with a spacious and high-tech cabin, the X50 is poised to become a favourite among urban adventurers and families alike. Available for pre-booking, the Jetour X50 delivers a standout blend of comfort, safety, and performance. Complemented by Jetour’s unmatched 1 million kilometre/10-year warranty, it redefines standards of excellence and reliability in the SUV market.
Jesico Gonsalves, General Manager, Jetour UAE, said, “This new showroom marks a milestone as the first-ever flagship showroom for Jetour in the Middle East. This showroom not only showcases our impressive range of vehicles but also features an attached service centre for seamless after-sales support. With the launch of the highly anticipated Jetour X50 and a preview of Jetour T1, we continue to bring the brand’s vision of luxury, innovation, and affordability to life. With Elite Group Holding at the helm, Jetour is strengthening its presence in the UAE, offering residents unparalleled access to vehicles that redefine premium driving.”
During the opening of the first-ever flagship showroom for Jetour in the Middle East, featuring the debut of the all-new X50 and a preview of the highly anticipated T1, The Brew News Managing Editor, Shaneer N Siddiqui, interviewed Jesico Gonsalves, General Manager of Jetour UAE, to discuss their presence in the Middle East market and future plans.
The Brew News: Jetour has helped change the perception of Chinese products. How do you see this development?
Jesico Gonsalves: The automotive market today has seen significant progress by Chinese brands. Jetour, in particular, combines innovation, futuristic designs, and sophistication with well-priced offerings. This has been the key to success, and we believe the next major advancements in automotive products will be from Chinese brands.
TBN: Jetour unveiled the all-new X50 today. What stands out about this model?
JG: The X50 represents the B-segment of our lineup and delivers on quality without compromise. It’s luxurious yet affordable, featuring a 1.5L turbo engine paired with a 6-speed TCT transmission. It offers premium aesthetics, strong performance, and value for money.
TBN: The T1 is your flagship model. What makes it unique?
JG: The T1 is a success due to its robust design, futuristic look, and versatility. With four-wheel drive capabilities and the convenience of a one-touch urban-to-offroad switch, it stands out. Its quality and features have set the stage for more exciting models in the T-series next year.
TBN: How does Jetour balance sales growth with after-sales service?
JG: Jetour is backed by the Elite Group Holding, known for its decades of expertise in sales, after-sales, and spare parts. We prioritise after-sales service with state-of-the-art facilities across the UAE, ensuring availability of spare parts and exceptional customer support.
TBN: What’s your prediction for Jetour’s impact on the global market?
JG: Jetour has already become a leader in its segment. Chinese brands have evolved significantly, offering premium quality and luxury at competitive prices. Jetour is driving this change, combining innovation, safety, and affordability to capture global markets.
TBN: Can we call Jetour the flagbearer of Chinese automobiles?
JG: Absolutely. In just two years, Jetour has built a strong presence in the UAE, paving the way for other brands. Together with Elite Group Holding, we are poised to lead the global automotive industry.
Adding to the excitement, company introduced a preview of the highly anticipated new model, T1, a 2.0T 4-wheel drive urban SUV that combines a powerful engine with dynamic capabilities, exemplifying the brand’s innovative spirit and dedication to adventure-ready design.
The 1,900 sqm showroom features interactive displays and a comfortable lounge area, kids play area, and a cafe ensuring visitors can explore vehicles in an environment that mirrors the brand’s commitment to quality and attention to detail.
For more details on the X50 and T1, please visit the new showroom in Deira, visit us at 109 Al Ittihad Rd, Al Khabaisi, Dubai.
