Dubai: As part of its enduring association with tennis, evian, the official hydration partner of the 2025 Dubai Duty Free Tennis Championships (DDFTC 2025), unveiled Dubai’s inaugural floating pink tennis court at Tagomago on Palm Jumeirah. This unique court celebrates evian’s debut collaboration with the Dubai Duty Free Tennis Championship in the Middle East, embodying the brand’s ‘Live Young’ philosophy in a stunning activation.
Set amidst one of the region’s premier tennis events, the floating pink court showcased evian’s commitment to an active lifestyle, wellness, and innovation. The daytime session featured Dubai-based entrepreneur Tracy Harmoush and her guests engaging in interactive tennis challenges on the floating court. But the excitement extended into the evening, as guests were treated to an exclusive dinner on the floating court under the setting sun, alongside tennis luminary Arthur Fils, select media, influencers, and evian’s global team. This unforgettable dining experience created enduring memories in an extraordinary setting, heralding evian’s foray into tennis in the region.
Arthur Fils, evian’s esteemed brand ambassador, made a surprise appearance, reinforcing evian’s dedication to nurturing emerging talent and promoting an active lifestyle. Entrepreneur Tracy Harmoush led the court activities, embodying the brand’s ethos of pushing boundaries and inspiring connection. Renowned for her dedication to sport and wellness, Tracy transformed the event from a mere spectacle into an interactive celebration of fitness and creativity.
Since its inception in 1993, the Dubai Duty Free Tennis Championships has evolved into a cornerstone of the global tennis circuit, attracting elite players and thousands of fans annually. evian’s partnership with the tournament underscores its commitment to revolutionizing how wellness is celebrated, offering dynamic experiences aligned with its “Live Young” philosophy.
Eager to sustain the ‘Live Young’ spirit? Visit evian’s booth at the Dubai Tennis Stadium and challenge your friends to a game of ping pong. Whether it’s tennis or table tennis, staying active has never been more exhilarating!
