DSS 2025 unveils AED 20 million in prizes with raffles, luxury cars, and retail offers across Dubai, making it the most rewarding summer yet.
Dubai Summer Surprises (DSS) 2025 has kicked off its most rewarding edition yet, unveiling a prize pool of AED 20 million across raffles, giveaways, and exclusive retail offers until 31 August. Organised by Dubai Festivals and Retail Establishment (DFRE), DSS 2025 is rolling out thousands of chances to win everything from luxury cars and gold bars to loyalty points and home furnishings.
A citywide campaign, DSS 2025 integrates three curated retail seasons—Summer Holiday Offers (until 17 July), Great Dubai Summer Sale (18 July–10 August), and Back to School (11–31 August)—offering unbeatable savings and experiential retail for residents and tourists.
Mega Raffles and Gold Giveaways
The Dubai Shopping Malls Group Raffle gives shoppers the chance to win one of nine Nissan Magnite cars. Spend AED 200 at participating malls to enter weekly draws until 1 September.
Dubai Gold & Jewellery Group’s raffle returns with 30 gold bars (12 grams each) up for grabs. Spend AED 1,000 at select outlets to qualify.
Additionally, Visa’s Jewellery Programme will see 50 winners walk away with AED 3,500 jewellery vouchers.
Sales, Loyalty Rewards, and Exclusive Offers
Over 800 brands and 3,000 stores are participating, offering up to 75% off. The Lucky Receipt campaign (until 17 July) rewards 210 winners who spend AED 300 or more at select retailers. The Interiors Warehouse Sale at Dubai World Trade Centre, ending 5 July, offers premium home décor at unbeatable value.
AURA and SHARE Millionaire campaigns allow shoppers to win 1 million loyalty points, while the Tickit app offers bi-weekly prizes when shopping with Visa or Mastercard-linked accounts.
Mall Activations and Family Fun
Expect immersive experiences at Mall of the Emirates, City Walk, and City Centre Mirdif, alongside weekly draws at Mercato, Town Centre Jumeirah, and Dubai Outlet Mall. Prizes include cash, vouchers, and SUVs like the Jetour T1 and Soueast S06.
With Talabat DineOut, Gahwa Beats, The Ripe Market, and back-to-school campaigns on the horizon, DSS 2025 ensures summer in Dubai is packed with rewards, savings, and entertainment.
