Toronto: Planning a holiday through Booking.com? You might want to double-check your booking. Recently, there have been concerns swirling around whether some bookings made through the seemingly popular travel platform are part of a larger AI phishing scam.

Several travelers have reported issues such as arriving at their booked accommodations only to find no reservation in their name. This can be a direct cause of a phishing scam.

Phishing scams involve tricking people into giving away important information, like passwords or bank details. Travel websites are a popular target because they ask for sensitive info like credit card numbers and personal details.

A travel agent from Netherlands explains, “Of course, we’ve had phishing since the dawn of email. But the uptick started shortly after ChatGPT got launched. The attackers are definitely using AI to launch attacks that mimic emails far better than anything that they’ve done to date.

With generative AI tools, the scammers can now work in multiple languages and with good grammar, she said. They are also “really taking advantage of the helpful nature of hospitality.”

To be helpful to a supposed guest, a hotel owner is “probably going to open up the attachment” that is actually malware.

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Despite these reassurances, travelers are advised to take precautions when booking through any online platform. It’s essential to read reviews, check for any unusual booking terms, and consider booking directly with accommodations when possible for added security.

AI technology has caused a huge increase in phishing scams online and the hospitality industry has become a prime target.

In the past year and a half, the industry has seen a massive surge in phishing attacks worldwide, ranging from 500% to 900% across all industries.

If you do encounter problems with your Booking.com reservation, the platform encourages you to contact their customer service immediately for assistance. They have dedicated teams to handle such issues and aim to find satisfactory solutions for affected travelers.

-Agencies