Dubai: Sharief Bhai, India’s renowned Dakhni biryani brand from the house of Curefoods, has made its debut in the UAE by launching an outlet at BurJuman Centre, Dubai. Known for its award-winning, authentic recipes, Sharief Bhai aims to captivate Dubai’s vibrant food scene with the rich and aromatic flavors of Dakhni cuisine.
Curefoods, a leading Indian multi-brand cloud kitchen chain, is set to introduce the UAE’s diverse audience to Sharief Bhai’s culinary legacy. The brand, founded by Navaj Sharief in 2017, has earned acclaim for its handcrafted biryanis and kebabs, steeped in the traditions of India’s Deccan region.
Ankit Nagori, Founder of Curefoods, shared his excitement: “We are thrilled to bring Sharief Bhai to Dubai’s multicultural audience. This marks a significant step in introducing India’s rich culinary traditions to the global stage. Dubai, with its appreciation for diverse cuisines, provides an ideal platform for our expansion. We envision opening 10 more outlets in the next year, spreading the warmth of Dakhni cuisine globally.”
Dakhni cuisine, a treasure from India’s Deccan region, reflects a confluence of Mughlai, Turkish, and Arabic culinary influences, enhanced by southern Indian techniques. Signature dishes like Dakhni biryani, made with fragrant Zeeraka Samba rice, embody the essence of this slow-cooked, spice-rich cuisine.
Sharief Bhai’s entry into Dubai underscores Curefoods’ vision of scaling Indian brands internationally. With over 60 thriving outlets in India, this foray into the UAE highlights the brand’s growing global footprint.
Dubai residents and visitors can now experience the authentic flavors of India’s Deccan region through Sharief Bhai’s carefully curated menu. From biryanis to kebabs, every dish tells the story of a centuries-old culinary tradition.
For a taste of India’s Deccan heritage, visit Sharief Bhai at BurJuman Mall, Dubai.