DUBAI: A new phase of the Dubai Destinations campaign is inviting residents and visitors to create unforgettable memories this summer by exploring Dubai’s vibrant offerings and discovering a wide range of captivating experiences and activities.
Celebrating the city’s unique appeal across all seasons, the Dubai Destinations campaign highlights top-rated attractions and unique experiences that make Dubai one of the world’s most captivating destinations. Implemented by Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), the campaign uses storytelling to enhance the city’s profile as a leading global destination.
This latest phase focuses on beach destinations, waterparks, indoor activities, and luxurious hotel pools, showcasing the city’s diverse range of experiences for people of all ages and nationalities. It brings together public and private sector stakeholders to present Dubai’s exciting experiences.
The campaign aims to transform Dubai into the world’s best city to live and visit, by showcasing its vibrant summer offerings. Highlighting unique destinations, hidden gems, and exciting activities, the campaign ensures everyone can experience the beauty, excitement, and warmth that define Dubai, fostering a deeper connection with the city and its offerings.
Engaging and interactive content will spotlight Dubai’s stunning beaches and water activities, featuring popular spots such as Dubai Ladies Club, Bluwaters, Dubai Marina, Jumeirah Beach Residence, The Beach, Jumeirah, Al Mamzar Park, and the unique Night Beach experience.
For indoor adventures, the campaign will highlight attractions like Ski Dubai, Aya Universe, Chaos Karts, and shopping malls including Mall of the Emirates, Dubai Mall, and Mirdif City Centre. Visitors can also enjoy experiences at Deep Dive Dubai, various sports courts, theme parks like IMG Worlds of Adventure and LEGOLAND, Air Maniax, indoor skydiving at iFly Dubai, The Green Planet, and KidZania.
Dubai’s famous waterparks will be featured prominently, including LEGOLAND Water Park, Wild Wadi, and Aquaventure Waterpark. The campaign will also highlight Dubai’s luxurious hotel pools, offering a perfect retreat from the summer heat.
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Upcoming Dubai Destinations guides by Brand Dubai will help people discover many attractions, covering summer and weekend activities, seaside dining options, and businesses with exciting programmes. These guides will serve as unique resources for exploring the best of Dubai during the summer season.
Furthermore, the campaign will spotlight unique homegrown businesses from the ‘Proudly from Dubai’ network, highlighting the success stories of businesses born in Dubai. Brand Dubai will also partner with content creators and influencers to develop videos and promotional content showcasing top activities, experiences, and events. The campaign, coinciding with Dubai Summer Surprises, is being rolled out across digital, broadcast, print, and outdoor media to reach both local and international audiences.
