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Alibaba launches a virtual influencer for the Olympic Winter Games Beijing 2022

Brew Admin   Sun 13 Feb 2022    

DUBAI: Alibaba Group, a Worldwide TOP Partner of the International Olympic Committee (IOC), has unveiled its brand-new virtual influencer for the Olympic Winter Games Beijing 2022. Based on cloud technology, Dong Dong, the advanced digital persona created by Alibaba to engage […]

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Six Trends Transforming the Digital Media Industry

Guest View   Mon 06 Sep 2021    

Digital Media is blurring its shape. Lines between media types are disappearing, consumers are creators, and entertainment is daubing tech and retail all over itself. Content is ever-present, consistent across platforms, and individually personalized. As our physical world blends with […]

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Virtual influencers: Will they replace the real thing?

Babar Siddiqui   Sat 26 Jun 2021    

Leya loves nature. She adores animals, sunsets, and moonlit boat rides. Like your girl next door, she loves to post her stories and experiences on Instagram. With a following of 278K on Instagram, she ticks the box of an influencer. […]

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