Jaguar has released its new brand identity towards a fully electric automotive car by 2026, and not everyone is happy. So far, I haven’t seen a single reel showering Jaguar with praise. What made them tame and domesticate the once-wild Jaguar? From growl to a purr! Jaguar’s new look is inspired by its founder’s idea […]
SHARJAH: The 13th International Government Communication Forum (IGCF 2024) is set to take place at the Expo Centre Sharjah on 4-5 September. This year’s event will offer a range of training programmes designed to develop the skills of future leaders in communication, including government officials, employees, and students. The forum will feature 40 different activities, […]
MENA region shows a broader scope, including Finance, Risk, and areas like Product and Proposition, Sales, Marketing, and Change Management. Dubai: The need for agility, cost flexibility, and access to critical skills became increasingly important in the 2023 talent landscape. As a result, Outsized, the leading on-demand talent platform in the Middle East, Asia-Pacific, and […]
Tech-savvy consumers are sharing games or products on smartphones because they value the people they surround themselves with and want to support friends and peers by sharing content that will resonate with them. When Austrian psychologist Ernest Dichter laid out key motivations for people to talk about brands and products, product involvement (33%) and self-involvement […]
Dubai: Zoho Corp, a leading global technology company, today announced Zoho Marketing Plus, a new unified software that combines a powerful mix of marketing capabilities to provide stakeholders across the entire marketing organization with a single, shared view of critical information for improved collaboration and results. The new software packs an innovative mix of marketing […]
While the long conversation with TheBrew.ae, Mahdi Shafiei talked about the new genre of marketing, the social media approach toward brands and society, the future of social media platforms, influencer marketing and his advice to viewers “not to watch the social media”. Play here to watch the full conversation. Mahdi Shafiei is the founder […]
A key driver has been the massively positive and proactive steps taken by the UAE government and several other governments in the region, including India, which has led to the start of this recovery phase. Economic stimuli from various governments have been significant, oil prices have recovered to the top 100 dollars a barrel. This, […]
When it comes to prominent sales campaigns around the globe such as White Friday and Cyber Monday, these have always been significant for retailers and are often large contributors to annual sales results. And while shoppers have always flocked to physical stores to make the most from these sale periods, purchases through online retailer websites […]
Cadbury Dairy Milk always comes up with relatable advertisements, with the latest one featuring Shah Rukh Khan. In the video interestingly, Cadbury shows how to bring Diwali joy to local businesses and how to help them grow more. Take a look at the ad below. Cadbury used machine learning to recreate Shahrukh Khan’s face and […]
Cadbury’s latest version of their 90s classic ‘cricket’ advertisement has gained quite a lot of attention recently. It’s a recreation of a Dairy Milk advertisement from the 1990s with women cricketers. It is perhaps a tiny yet meaningful initiative to recognize women athletes’ achievements and efforts. While the original that aired in 1993, showed a […]
Digital Media is blurring its shape. Lines between media types are disappearing, consumers are creators, and entertainment is daubing tech and retail all over itself. Content is ever-present, consistent across platforms, and individually personalized. As our physical world blends with virtual worlds, entertainment realities are changing, too. The media and entertainment industry doesn’t have a […]
