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Know here: Skills most in demand in the MENA region in 2024

The Brew News Team   Mon 25 Mar 2024    

MENA region shows a broader scope, including Finance, Risk, and areas like Product and Proposition, Sales, Marketing, and Change Management. Dubai: The need for agility, cost flexibility, and access to critical skills became increasingly important in the 2023 talent landscape. […]

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How word-of-mouth continues to accelerate business growth

Brew Admin   Mon 05 Dec 2022    

Tech-savvy consumers are sharing games or products on smartphones because they value the people they surround themselves with and want to support friends and peers by sharing content that will resonate with them. When Austrian psychologist Ernest Dichter laid out […]

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Zoho announces a new unified marketing platform with improved customer experience

Brew Admin   Thu 12 May 2022    

Dubai: Zoho Corp, a leading global technology company, today announced Zoho Marketing Plus, a new unified software that combines a powerful mix of marketing capabilities to provide stakeholders across the entire marketing organization with a single, shared view of critical […]

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A must watch conversation with Mahdi Shafiei, a leading content creator from UAE

Shaneer N. Siddiqui   Mon 04 Apr 2022    

While the long conversation with TheBrew.ae, Mahdi Shafiei talked about the new genre of marketing, the social media approach toward brands and society, the future of social media platforms, influencer marketing and his advice to viewers “not to watch the […]

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DIGINOMICS: Consumer confidence is returning.

Guest View   Sun 13 Mar 2022    

A key driver has been the massively positive and proactive steps taken by the UAE government and several other governments in the region, including India, which has led to the start of this recovery phase. Economic stimuli from various governments […]

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Strategies brands need to implement to succeed during sales campaigns

Guest View   Tue 30 Nov 2021    

When it comes to prominent sales campaigns around the globe such as White Friday and Cyber Monday, these have always been significant for retailers and are often large contributors to annual sales results. And while shoppers have always flocked to […]

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Cadbury’s latest campaign brings happiness to local businesses!

Brew Admin   Sat 23 Oct 2021    

Cadbury Dairy Milk always comes up with relatable advertisements, with the latest one featuring Shah Rukh Khan. In the video interestingly, Cadbury shows how to bring Diwali joy to local businesses and how to help them grow more. Take a […]

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Celebrating women with a sweet gesture!

Brew Admin   Fri 17 Sep 2021    

Cadbury’s latest version of their 90s classic ‘cricket’ advertisement has gained quite a lot of attention recently. It’s a recreation of a Dairy Milk advertisement from the 1990s with women cricketers. It is perhaps a tiny yet meaningful initiative to […]

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Six Trends Transforming the Digital Media Industry

Guest View   Mon 06 Sep 2021    

Digital Media is blurring its shape. Lines between media types are disappearing, consumers are creators, and entertainment is daubing tech and retail all over itself. Content is ever-present, consistent across platforms, and individually personalized. As our physical world blends with […]

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Dubai launches new global marketing campaign starring Jessica Alba and Zac Efron

Brew Admin   Fri 06 Aug 2021    

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has launched its latest global campaign, featuring superstars Jessica Alba and Zac Efron, as it continues to drive global travel recovery and growth. Dubai Presents – filmed by Director’s Guild award-winning director Craig Gillespie of recent Cruella movie fame […]

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This e-grocery app is offering free delivery in 45 minutes across Dubai

Brew Admin   Tue 20 Jul 2021    

Dubai: Dubai’s homegrown pocket-friendly e-grocery app Yeepeey is contributing to the Eid Al Adha long weekend celebrations by offering free delivery in 45 minutes across Dubai.  Adding to the celebrations, Yeepeey also discounts prices of groceries, fresh meat, and 50,000+ products […]

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