MENA region shows a broader scope, including Finance, Risk, and areas like Product and Proposition, Sales, Marketing, and Change Management. Dubai: The need for agility, cost flexibility, and access to critical skills became increasingly important in the 2023 talent landscape. […]
Tech-savvy consumers are sharing games or products on smartphones because they value the people they surround themselves with and want to support friends and peers by sharing content that will resonate with them. When Austrian psychologist Ernest Dichter laid out […]
Dubai: Zoho Corp, a leading global technology company, today announced Zoho Marketing Plus, a new unified software that combines a powerful mix of marketing capabilities to provide stakeholders across the entire marketing organization with a single, shared view of critical […]
While the long conversation with TheBrew.ae, Mahdi Shafiei talked about the new genre of marketing, the social media approach toward brands and society, the future of social media platforms, influencer marketing and his advice to viewers “not to watch the […]
A key driver has been the massively positive and proactive steps taken by the UAE government and several other governments in the region, including India, which has led to the start of this recovery phase. Economic stimuli from various governments […]
When it comes to prominent sales campaigns around the globe such as White Friday and Cyber Monday, these have always been significant for retailers and are often large contributors to annual sales results. And while shoppers have always flocked to […]
Cadbury Dairy Milk always comes up with relatable advertisements, with the latest one featuring Shah Rukh Khan. In the video interestingly, Cadbury shows how to bring Diwali joy to local businesses and how to help them grow more. Take a […]
Cadbury’s latest version of their 90s classic ‘cricket’ advertisement has gained quite a lot of attention recently. It’s a recreation of a Dairy Milk advertisement from the 1990s with women cricketers. It is perhaps a tiny yet meaningful initiative to […]
Digital Media is blurring its shape. Lines between media types are disappearing, consumers are creators, and entertainment is daubing tech and retail all over itself. Content is ever-present, consistent across platforms, and individually personalized. As our physical world blends with […]
Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has launched its latest global campaign, featuring superstars Jessica Alba and Zac Efron, as it continues to drive global travel recovery and growth. Dubai Presents – filmed by Director’s Guild award-winning director Craig Gillespie of recent Cruella movie fame […]
Dubai: Dubai’s homegrown pocket-friendly e-grocery app Yeepeey is contributing to the Eid Al Adha long weekend celebrations by offering free delivery in 45 minutes across Dubai. Adding to the celebrations, Yeepeey also discounts prices of groceries, fresh meat, and 50,000+ products […]