Williams Racing has announced a multi-year partnership with Gulf Oil International, one of the world’s leading oil and lubricant manufacturers. This collaboration marks a significant milestone in Williams Racing’s ongoing transformation under the ownership of Dorilton Capital, reinforcing the team’s commercial growth.
This partnership extends beyond Formula 1, with Gulf also supporting the Williams Racing Driver Academy and Williams Esports. By backing young motorsport talents and digital racing initiatives, Gulf aims to play a vital role in shaping the next generation of racing stars while expanding access to the sport.
The alliance will also introduce innovative fan engagement initiatives, using digital platforms to bring Williams Racing, Gulf, and Formula 1 enthusiasts closer to the action. These activations will enhance the overall experience for fans, making motorsport more interactive and accessible.
Matthew Savage, chairman of Williams Racing, expressed excitement about the collaboration, calling it a testament to the team’s growing brand strength. He highlighted the shared motorsport heritage between Williams Racing and Gulf, noting that this partnership marks a historic moment for both brands.
James Bower, commercial director of Williams Racing, emphasised the significance of the deal, describing Gulf as a distinguished name in motorsport and a valuable partner in the team’s commercial evolution.
Mike Jones, CEO of Gulf Oil International, celebrated the partnership, pointing to Gulf’s rich history in motorsport. He highlighted the shared vision for innovation and modernisation, both on and off the track, making Williams Racing an ideal partner.
As part of the deal, Gulf’s iconic colours will feature on the new FW45, driver suits, and pitstop equipment. The collaboration will also include high-profile marketing campaigns showcasing their shared vision for motorsport’s future.
