Emirates introduces bold NBA livery ahead of Emirates NBA Cup
Tue 22 Oct 2024DUBAI: Emirates, the Official Global Airline Partner of the NBA and the inaugural title partner of the Emirates NBA Cup, is gearing up for the highly anticipated 2024-25 NBA season. To celebrate, the airline has unveiled a striking new livery dedicated to the league, which will be showcased on flights starting next week. This unique design embodies the spirit of the partnership between Emirates and the NBA.
The new livery features an eye-catching blue gradient across the aircraft’s fuselage, prominently displaying the NBA logo. The Emirates name has been transformed from its classic gold font to red, accompanied by a dynamic illustration of a basketball bouncing between the NBA and Emirates logos. The vibrant red engine cowls further enhance the livery, featuring the Emirates logo in white calligraphy.
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This special Emirates-NBA A380 livery was achieved through a comprehensive process, including design, painting, and installation, all handled in-house by the Emirates Engineering Aircraft Appearance Centre. The complete repaint took 24 days to finalize, ensuring every detail was perfect.
From November 1 to December 17, in line with the Emirates NBA Cup, passengers will enjoy NBA-themed products and services on flights between 14 destinations in the U.S. and Canada. The livery is one of only four in the Emirates fleet with a full nose-to-tail custom design. Passengers will find co-branded headrests, themed menus, and sports-inspired dishes and drinks available in all cabin classes. The airline’s A380 flights will also feature live broadcasts of select Emirates NBA Cup games on Sport24.
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In addition, customers can enjoy an exclusive NBA-themed menu at Emirates lounges in Dubai, New York JFK, San Francisco, Los Angeles, and Boston. Limited-edition replica aircraft models and other merchandise are available at the Emirates Official Store, allowing fans to take home a piece of this exciting collaboration.