RTA’s limos to become rolling billboards

Dubai: According to a recent agreement, Dubai’s limos are on their way to becoming rolling billboards.

In order to run advertising screens exhibiting various goods and services installed by advertising businesses on DTC’s limousine fleet, RTA’s Dubai Taxi Corporation (DTC) and ADTECH 7 Marketing Management Est. struck an agreement.

The agreement, which includes more than 100 limousines, primarily Tesla and Lexus models, is a part of DTC’s attempts to grow and diversify its revenue streams while continuing to offer cutting-edge, digital, and environmentally friendly transportation services up to the highest standards.

The agreement was signed by Mansoor Rahma Al Falasi, CEO of DTC on behalf of DTC, while Reem Abdulla Beljafla, CEO of ADTECH 7 Marketing Management EST., signed on behalf of the company.

“This agreement is in line with DTC’s goal to foster collaboration with private advertising agencies. It also supports DTC’s strategic objectives of achieving financial sustainability by boosting profitability, revenues, and investments. DTC is committed to using state-of-the-art technologies to address customer needs and harness innovative ideas in digital marketing,” Al Falasi explained.

In order to eventually cover the whole DTC limousine fleet, the deal includes the deployment of advertising screens in over 100 limos. These cars are made to accommodate a wide variety of consumers, including businesspeople, tourists from other countries, and local residents of Dubai.

Reem Abdulla Beljafla expressed joy at signing the contract with DTC and praised the company’s prior advertising expertise in this regard.

“Based on this expertise and the successful experience of DTC, ADTECH 7 decided to sign the agreement to reach the largest segment of the public through innovative advertising techniques,” she stated. ”ADTECH 7 is keen to make every effort to achieve the goals of the agreement through constructive cooperation between both sides, especially since DTC is a pioneer in providing advanced transport services to the highest international standards.”

DTC provides limousine service around-the-clock as one of a wide range of services and practical amenities offered to conform to the highest transport quality requirements and satisfy the needs of the general public.