DUBAI: As part of the 53rd Eid Al Etihad celebrations, Lulu Retail introduced the “Al Emarat Awwal” initiative to boost visibility for locally sourced products and UAE farmers. The initiative was launched at Lulu Hypermarket in Forsan Central Mall, Abu Dhabi, with a vision to expand demand for homegrown goods across the UAE and beyond.

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The launch was graced by Dr. Amna bint Abdullah Al Dahak, UAE Minister of Climate Change and Environment, alongside Yusuffali M.A., Chairman of Lulu, and other dignitaries. Dr. Amna highlighted the importance of such initiatives in enhancing local supply chains and advancing the UAE’s food security goals. She emphasised that supporting local farmers is crucial for sustainability and economic growth.

Yusuffali M.A. expressed Lulu’s commitment to promoting local products and strengthening the UAE’s agricultural sector. He noted that “Al Emarat Awwal” aligns with national objectives to promote sustainable agriculture and foster economic development. “We will continue supporting initiatives that benefit the UAE’s economy and ensure long-term gains for our people,” he said.

Six UAE farmers were honoured during the event for their dedication to sustainable farming and contributions to the sector. Their efforts in pioneering sustainable practices were recognised as key to advancing local agriculture.

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Additionally, Lulu signed a Memorandum of Understanding (MoU) with SILAL, represented by Humaid Ahmed Al Rumaithi and Salim M.A., Group Director of Global Operations at Lulu. The partnership aims to strengthen ties within the local agricultural sector and create more opportunities for farmers to access retail markets.

Key officials present included Salim VI, Chief Operating and Strategy Officer, and V Nandakumar, Director of Marketing and Communications, along with other Lulu representatives.