UAE residents are leading a more sustainable life as per new research conducted by Censuswide

DUBAI: Almost 50% of women living in the United Arab Emirates plan to take on more sustainable initiatives, according to a major study released that canvassed how environmentally conscious UAE residents are and how important it is for them to lead a sustainable lifestyle.

With a region-wide drive towards a greener future, environmentally friendly lifestyle choices are high on the agenda for UAE residents. The survey was conducted by Censuswide on behalf of Ariel Middle East, on the back of the launch of their latest innovative product that tackles environmental laundry related issues. The survey, which canvassed 1,004 people, revealed that a staggering 83% of us are aware of the environmental footprint and impact our purchasing choices have on the planet. The survey also shows that four in ten people plan to make more sustainable choices for the rest of 2022, with 35–44-year-olds being the most age group in the UAE who aspires to be more sustainable.

Whilst eagerness to be more eco-conscious remains front and centre, 35% of respondents feel there is a distinct lack of sustainable products on the market to support this need, with a further 31% admitting a lack of awareness when it comes to adopting more sustainable habits. One in five even confess that they simply don’t know where to start.

The survey was commissioned by Ariel Middle East, coinciding with the launch of its newest innovation, Ariel NANO Pods. It is also the first-ever laundry innovation exclusively designed for the people of the GCC to solve the region’s number one laundry challenge of achieving 100% stain removal with 0% powder residues.

The survey also delved into consumers’ laundry demands, showing the top benefits they seek from detergents, which are removing difficult stains and the need for laundry detergents to contain less harmful chemicals to the environment (with 62% highlighting this as very important to them). 

With the survey showing that almost 25% of people wash their clothes at least once a day, the impact on the amount of water used is significant. 

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