Zoho launches Ulaa Enterprise browser in MENA, delivering AI-driven cybersecurity, phishing protection, and centralised browser control.

Dubai: Zoho Corporation has introduced its AI enterprise browser, Ulaa Enterprise, to address rising cybersecurity concerns in the Middle East and North Africa. As cyberattacks—especially phishing—escalate, organisations are rethinking traditional security strategies.

With browsers now acting as primary workspaces, Ulaa Enterprise secures this vulnerable entry point by embedding AI-driven protection within the browser itself. Powered by Zoho’s proprietary engine, Zia, and its integrated ZeroPhish system, the browser proactively detects and blocks phishing threats in real-time. Zia also filters unsafe content without compromising user productivity, ensuring a compliant and secure browsing experience.

“It’s uncommon for businesses to consider investing in paid browsers as part of their security strategy…this mindset is shifting,” shared Saran B Paramasivam, Regional Director MEA, Zoho. Ulaa is designed to be that first line of defence, securing data and customer trust.

The AI enterprise browser provides centralised control, enabling IT teams to set security policies, restrict downloads, monitor user activity, and apply rules across departments from a single dashboard. Built-in data loss prevention and real-time auditing ensure sensitive data stays protected.

With its Chromium base and seamless interface, Ulaa Enterprise offers cross-platform support and minimal IT overhead. No virtual infrastructure is needed, making rollout swift and scalable. According to Gartner, 25% of businesses will implement secure enterprise browsers by 2028—Zoho’s move anticipates this shift.

As Ulaa’s user base grows globally, this launch underlines Zoho’s push to offer a robust, secure, and intuitive browser solution tailored for MENA’s evolving digital landscape.