Abu Dhabi: e& has achieved the top position in Brand Finance’s inaugural Employer Brand Report 2024, with its UAE entity being recognized as the Top Global Telecoms Employer. Additionally, the group secured the 16th spot among the Top 20 Employer Brands across various sectors, including financial services, telco, media, and tech (TMT), among others, in Africa, Asia, Europe, and the United States.
Ali Al Mansoori, Group Chief People Officer at e&, expressed gratitude for this recognition, attributing it to the dedication and passion of the company’s employees. He emphasized e&’s commitment to fostering a unified company culture that encourages innovation and empowers employees to think differently and experiment fearlessly.
David Haigh, CEO of Brand Finance, highlighted the growing appeal of Middle Eastern telecom brands as desirable places to work, citing the exciting career opportunities and technological advancements in the region.
e&’s success in employer branding and talent development in the UAE is evident through its high scores across various considerations, including being perceived as a prestigious brand with an inspiring vision and offering enjoyable and rewarding work. This achievement not only reflects e&’s reputation but also mirrors the UAE’s status as a global talent hub.
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Al Mansoori further outlined e&’s commitment to equipping its team with the skills necessary for the digital age, emphasizing comprehensive training programs and partnerships with educational institutions to foster professional growth and support employees in developing essential technological skills.
The inaugural Employer Brand Index report showcases the world’s top brands with global and regional league tables, derived from responses via independent online panels. This research-driven study measures internal and external perceptions of employer brands from 16 countries.
The Brand Finance 2024 Employer Brand Index adds to e&’s previous accolades, including being rated the strongest telecom brand globally and the strongest brand in the Middle East and Africa (MEA) across all categories. Brand Finance, known as the world’s leading brand valuation consultancy, conducts extensive brand valuations and publishes reports ranking brands across various sectors and countries to assist organizations in making strategic decisions.
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