Dubai Media Council to collab with SONY Corp, foster creative talent

DUBAI: The Dubai Media Council (DMC) recently discussed collaboration opportunities with SONY Group Corporation to strengthen Dubai’s media sector and nurture local creative talent. The meeting, held at DMC headquarters, was attended by key figures such as Her Excellency Nehal Badri, Secretary General of DMC, and senior executives from SONY, including Toshimoto Mitomo, SONY’s Senior Advisor.

The discussions focused on enhancing Dubai’s media capabilities by leveraging SONY’s expertise in electronics, entertainment, and media technologies. This collaboration aligns with the directives of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, aiming to position Dubai as a leading global media hub. Her Excellency Nehal Badri emphasized the importance of SONY’s role in helping Dubai achieve its media development goals, particularly in growing sectors like music production and digital gaming.

The meeting also addressed the challenges posed by disruptive technologies in the media industry. His Excellency Malek Al Malek highlighted Dubai’s success in becoming a media hub through partnerships with global companies like SONY, while His Excellency Mohammed Al Mulla stressed the importance of integrating advanced technologies to produce high-quality content.

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SONY’s representatives expressed their appreciation for Dubai’s rapid growth in the media sector and showed enthusiasm for future collaboration. The meeting laid the foundation for a strong partnership focused on knowledge exchange, training, and the development of cutting-edge media content, helping Dubai Media achieve its ambitious goals.