TCL expands its Arsenal partnership globally, integrating technology and football through immersive fan experiences and innovation-driven campaigns.
Dubai: TCL, the world’s No.2 TV brand and a global leader in consumer electronics, has announced the expansion of its partnership with Arsenal Football Club to a global scale. TCL is now Arsenal’s Official Global Consumer Electronics Partner, building on their successful alliance across the UK, Middle East, and Africa since 2023.
This multi-year deal is a testament to the shared values of innovation, performance, and excellence. The collaboration aims to inspire fans globally through integrated campaigns, immersive fan experiences, and cutting-edge technology that bridges sport and smart living.
Sunny Yang, General Manager of TCL Middle East & Africa, commented, “Elevating our partnership with Arsenal reflects our shared ambition to innovate and inspire. Together, we are creating impactful experiences that unite sport and technology while connecting with fans worldwide.”
Notable past activations include:
- The ‘Go Big with TCL’ campaign starring Bukayo Saka and Gabriel Jesus, promoting TCL’s XL TV range.
- The ‘Inspire Greatness’ hero film featuring Mikel Merino and Declan Rice, underlining sport’s power to uplift communities.
- Fan meet-and-greets in Dubai during Arsenal’s training camp.
- Arsenal legend Robert Pires visiting TCL’s booth at IFA Berlin 2023.
- Martin Keown launching TCL products in Turkey.
The expanded partnership will now feature enhanced storytelling, with Arsenal star Bukayo Saka continuing as a TCL global ambassador. Arsenal’s UEFA Women’s Champions League-winning women’s team will also be integrated, affirming TCL’s commitment to inclusivity and innovation across football.
Additionally, TCL technology will be showcased on Arsenal’s flagship matchday show “Live from N5”, strengthening engagement with fans worldwide and enriching the matchday experience with smart innovation.
This announcement marks a major milestone for TCL’s brand presence, particularly across the Middle East and Africa, as the company continues to evolve its relationship with sports and fans.
