Sony MEA invites UAE students to capture life’s unnoticed beauty in its “Art of Noticing” photography competition, with prizes and national exposure.
Dubai: In honour of World Photography Day, Sony Middle East and Africa has launched a UAE-wide Student Photography Competition, inviting students to look beyond the obvious and “Notice the Unnoticed.” Titled The Art of Noticing, the contest celebrates quiet beauty in everyday life — from overlooked corners to spontaneous smiles.
Open from 1 to 31 July 2025, the competition is designed for students aged 18 and above, currently enrolled in any UAE-based educational institution, including online courses. In a refreshing move, no prior photography experience or professional equipment is required. Whether captured with a smartphone or a DSLR, all images are welcome.
This initiative encourages students to slow down, observe their environment, and frame their personal interpretation of unnoticed moments. The theme aims to develop a deeper connection between young creatives and their surroundings, while also building a community that values mindful storytelling through photography.
Notably, students from prestigious institutions including American University of Dubai, Heriot-Watt, Middlesex, SAE Institute, Amity, and University of Wollongong have already registered — but the competition remains open to all.
Highlights of the competition include:
- Theme: The Art of Noticing
- Eligibility: Any UAE-based student (18+), enrolled in an academic programme
- Prizes: Three winners to receive cutting-edge Sony camera gear
- Perks: All participants get 15% discount on Sony products via Sony World
- Exposure: All entries to be featured on the Sony World website
This inclusive platform empowers both novice and experienced student photographers to share their unique perspective and develop their visual voice.
Sony MEA is also using the competition to encourage creative exploration, boost artistic confidence, and inspire community-driven storytelling among youth.
Entries must be submitted via: https://sonyworld.ae/pages/spc2025.
Winners will be announced in August, marking a meaningful close to the celebration of World Photography Day.
With The Art of Noticing, Sony is spotlighting student creativity, one overlooked moment at a time.
