ATLAB showcases innovative EdTech and STEAM solutions at GESS Saudi 2025, supporting GCC schools and universities in future-ready education.
Saudi Arabia: ATLAB, the educational solutions arm of Centena Group, is redefining education across the GCC with its innovative creative STEAM learning tools, showcased at GESS Saudi Arabia 2025. The company’s mission is to enable engaging, hands-on learning for K–12 and higher education institutions, supporting Saudi Vision 2030’s focus on a knowledge-driven economy.
With the Middle East EdTech market expected to reach USD 573.1 billion by 2031, schools and universities are embracing immersive, tech-rich environments. Classrooms are evolving into spaces filled with coding robots, AR/VR experiences, and real-world maker kits. ATLAB’s solutions—spanning LEGO® Education, Sphero, ClassVR, and PASCO—enhance these learning environments by encouraging inquiry, creativity, and problem-solving.
In higher education, ATLAB empowers institutions with industry-aligned tools such as AI kits, autonomous vehicle modules, and biomedical labs. Partnering with global leaders like Quanser, TecQuipment, SMC, and Emona, the company ensures universities simulate authentic workplace experiences.
“At ATLAB, we believe learning should be joyful and inspiring,” said CEO Nilesh Korgaonkar. “From K–12 to university, we support educators in creating inclusive, future-ready classrooms. Our focus is on transforming traditional teaching into immersive learning that inspires critical thinking and nurtures every student’s potential.”
At GESS Saudi Arabia, ATLAB is presenting its “hands-on, minds-on” education model—designed to promote curiosity-driven, differentiated learning. This includes interactive STEM labs, co-curricular coding programmes, and gamified tools that spark engagement.
Across the region, ATLAB has trained over 50,000 educators in product application and curriculum integration, ensuring sustainable EdTech implementation. These training initiatives are tailored to meet the unique requirements of Gulf-based schools and universities.
Saudi Arabia, Qatar, and the UAE are rapidly integrating blended learning, data insights, and gamified instruction to meet evolving educational demands. ATLAB’s involvement in regional teacher workshops and classroom transformation projects reflects its pivotal role in this journey.
As education in the GCC embraces innovation, ATLAB remains at the forefront—bridging the gap between play and pedagogy, and ensuring students are equipped with 21st-century skills that prepare them for success in a rapidly changing world.
